What's in a Name? KP Content Becomes Firefly Content Manager.

Today I wannabe Shakespeare's Juliet.

There wasn't any formal announcement, but it appears that KnowledgePlanet has renamed their KP Content learning content management system (LCMS) product to "Firefly Content Manager". I suppose I really don't care what they call it. But personally it was a bit confusing during the conference to see this tool referred to with several different names for no apparent reason.

There are still references to ForceTen (the Eedo name for this product) in the both the application and documentation. Consequently I struggle daily with keeping Agilent users clear to the difference. Now I assume I will also have the Firefly Content Manager name to contend with.

On the one hand I can see that the use of the Firefly name helps tie the product to its organizational structure within KP. Firefly = Develop Content. They have an entire team defined under their 'Firefly Suite' that already includes the LCMS product manager. What makes it awkward is that their flagship Firefly simulation and publishing tools can't play nice with the LCMS today.

So it may be a marketing dream to have a nicely packaged name 'Firefly Suite' to include Firefly Simulation Developer, Firefly Publisher, and now Firefly Content Manager. However, unless there are specific plans to integrate the suite, I think the new name is fluffy and misleading.